This article examines the Canadian print media’s construction of art fraud from January 1978 until December 2012. Our content analysis of N=386 articles reveals that art fraud was portrayed as a low-risk crime that pays and as a “victimless” crime. In contrast to conventional crime news, which is situated in the front portions of newspapers, articles on art fraud were most often positioned in sections devoted to “entertainment.” The media’s portrayal of art fraud as a phenomenon that was more entertaining than vexatious resonated in its portrayal of offenders as charming rogues and artful dodgers, with the most notorious of offenders depicted as heroes, and in its casting of victims as fools or “legitimate” victims. This peculiar construction would seem to offer considerable inducements for schadenfreude, a revelling in the misfortunes of others.

Examinations of the “professional imperatives” (Chibnall, 1977: 23) that guide press reporting on crime have repeatedly suggested the folly of supposing that these dicta encourage a faithful rendering of the incidence and dynamics of crime. Thus, in emphasizing that journalists are tasked daily with producing a “certain quantity of what is called ‘news’,” Breed’s (1955) classic study suggested how this role obligation could catalyze a “persistent search in the drab episodes of city life for the romantic and picturesque, its dramatic accounts of victim and crime” (see also crime: e.g., Ericson, Baranek & Chan, 1987, 1989, 1991; Hugill, 2010; Katz, 1987; Peelo, 2006; Rajiva & Batacharya, 2010). While the frenetic quality of this quest may have abated in more recent eras with the rise of “supermarket journalism” (Mawby, 2010a, 2010b; McGovern, 2010) and the concomitant ability of journalists to “simply ‘buy’ their stories off the shelf from the press offices that are responsible for ‘managing the media’ about a particular crime or event” (Wilson, 2011), journalism’s cynical mantra, “if it bleeds, it leads,” continues to resonate both its disdain for coverage of the mundane and prosaic and rapt readiness to endow statistically atypical incidents with especial lustre. As Reiner (2002: 307) observed in his commentary upon the news media’s tendency to position the extraordinary as ordinary, “[f]rom the earliest studies (e.g., Harris 1932) onward, analyses of news reports have found that crimes of violence are featured disproportionately compared to their incidence in official statistics. Indeed, a general finding has been the lack of relationship between patterns and trends in crime news and crime statistics.”